FRUITVALE ALIVE!
OAKLAND, CA
Spanning six commercial nodes and three Community groups, Fruitvale Alive! is a two-mile streetscape project between E. 12th St. and Coloma St. in the City of Oakland.
Our goal was to provide a unique Community Identity and aid wayfinding within the Fruitvale and Dimond Districts. Although the Districts could not agree upon a common theme, the color and graphic style unify the signs, while maintaining their individuality.